Freelancing in Nigeria: Challenges You Didn’t Expect + Smart Solutions

Remote work is a popular choice for freelancers, offering the flexibility to work from anywhere and connect with clients worldwide. 

However, it comes with its own set of challenges. From poor power supply to unreliable internet, freelancers often face obstacles that make it harder to thrive in the global remote work ecosystem.

These challenges, combined with difficulties in building trust with clients can be daunting. But these issues aren't solvable. With the right strategies and affordable solutions, you can overcome these hurdles and also build sustainable and profitable remote careers.

Let’s get started. 

1. Inconsistent power supply

Power instability is one of the biggest challenges faced by remote workers in Nigeria. Inconsistent electricity can disrupt workflow, lead to missed deadlines, and result in lost income. 

A survey by Stears Business revealed that Nigerians experience an average of 12 hours of power outages daily, forcing many to rely on generators or other alternatives.

Even worse, these outages are costly, not just financially but also in terms of productivity. According to a report by Signal Alliance Consulting, the unreliable power situation forces many remote workers to spend a substantial portion of their income on alternative power sources like generators.

Generators, while effective, come with recurring fuel costs, which can be prohibitive, especially for those who may have irregular incomes. Moreover, not all remote workers can afford a generator, inverter, or alternative power solutions. This issue doesn’t just cause inconvenience but also tarnishes professional reputations when clients perceive Nigerian freelancers as unreliable due to constant power interruptions.

Affordable Solutions:

• Invest in a power bank: High-capacity power banks can keep your phones, routers, and small devices running during outages. Options like the Oraimo or Romoss models are cost-effective.
• Collaborate in shared workspaces: Co-working spaces like Cafe One workstations provide uninterrupted power and internet at affordable daily or monthly rates. You can even consider going to a restaurant or bar to work and chill. 
• Utilize off-peak work hours: Remote work comes with the flexibility of working at your own time. You can leverage this to schedule your tasks when the power supply is more stable, such as early mornings or late evenings.
• Save for an inverter / solar system: While it’s an upfront investment, basic inverter or solar systems are cheaper in the long run compared to diesel or petrol generators.

2. Poor internet connection

Access to reliable internet is a necessity for remote workers, yet it remains a significant problem in Nigeria. Many freelancers face slow, unreliable internet speeds, which can hinder communication with clients and delay project delivery. 

Nigeria ranks 150th globally in mobile internet speed as of 2024, according to Speedtest by Ookla, with an average speed of 21.34 Mbps far below global standards.

In addition, the cost of internet data in Nigeria is high compared to average income levels. Freelancers often have to spend large portions of their earnings on multiple data plans or backup providers to ensure they stay connected. 

Internet reliability is particularly worse in rural areas, where network coverage is limited. Urban areas may have access to fiber-optic providers like MTN or Spectranet, but these options are often unavailable in smaller towns. The lack of affordable, high-speed internet affects Nigerian freelancers’ ability to compete globally.

Affordable Solutions:

• Use multiple ISPs: Maintain backup data plans with providers like MTN, Airtel, or Glo to switch networks during outages.
• Leverage nighttime data bonuses: The internet service is usually better at night and many providers offer cheaper or unlimited data plans during these periods. Plan heavy downloads and uploads for these times.
• Invest in a MiFi router: MiFi devices offer reliable mobile internet and are more stable than phone hotspots.
• Explore free wi-fi zones: Cafés, co-working spaces, or libraries often have free internet, making them viable options for high-bandwidth tasks.
• Optimize bandwidth usage if necessary: Use data-light versions of apps like Zoom or Google Meet. Compress files before uploading to save bandwidth.

3. High cost of essential tools and software

Freelancers also face significant challenges accessing essential tools and software due to the high cost of subscriptions, licenses, and international payment restrictions. 

Popular tools like Adobe Creative Suite, Microsoft Office, or project management platforms such as Asana and Trello often come with costly subscription fees, especially when converted to naira.

Additionally, many payment platforms required for purchasing software such as PayPal are not fully operational in Nigeria or have restrictions that prevent Nigerians from making payments easily. This limits access to premium tools and leaves many freelancers reliant on free or trial versions, which may lack key features needed for competitive performance.

Affordable Solutions

• Explore free alternatives: Use free tools that provide similar features to carry out your tasks. 
• Leverage student discounts: If you’re a student or have access to an educational email address, platforms like Canva or Adobe offer steep discounts.
• Join cost-sharing groups: Collaborate with other freelancers to share the cost of a group subscription for tools like Adobe Creative Cloud or Grammarly.
• Look out for promotions: Keep an eye on Black Friday or Cyber Monday deals, where software providers often offer up to 70% off.
• Opt for flexible payment models: Platforms like Figma or Notion offer free plans with sufficient features for freelancers starting. Also, some platforms allow monthly payments instead of committing to an annual fee upfront.

4. Payment challenges and currency fluctuations

Freelancers working with international clients face significant challenges with payments. Restrictions on platforms like PayPal, coupled with high withdrawal fees on alternatives like Payoneer or Wise, can reduce the actual earnings freelancers take home. 

Additionally, the instability of the Nigerian naira means that even when payments are received, fluctuating exchange rates can affect income value.

Freelancers also face the risk of losing their money to clients who refuse to pay particularly when no formal contract is in place. This puts added stress on workers trying to manage irregular income. According to a 2022 survey by Payoneer, 43% of freelancers worldwide have faced late payment issues, with many from developing countries reporting higher incidences.

The absence of robust local payment gateways that can effectively support global transactions worsens this problem. While platforms like Paystack and Flutterwave are improving access for Nigerian businesses, freelancers still often rely on less-than-ideal methods to receive their funds.

Affordable Solutions:

• Use trusted platforms: Use platforms like Expaat which offer escrow systems to guarantee payments.
• Set up retainer agreements: Encourage clients to pay upfront or on a retainer basis to ensure regular income.
• Explore local gateways for international transfers: Use services like Paystack’s international payments feature, Geegpay, or Grey Finance to receive funds directly into your bank account at competitive rates.
• Monitor Exchange Rates: Convert funds when exchange rates are most favorable. Apps like AbokiFX provide real-time updates.
• Build Payment Policies: Create a contract with clear terms regarding payment timelines, late fees, and milestones. Free templates from platforms like And.Co can help you draft these agreements.

5. Lack of Proper Workspace Setup

Having a productive workspace is a challenge for many freelancers in Nigeria due to limited space at home, noise pollution, or financial constraints in setting up an ergonomic environment. Unlike traditional office workers, freelancers must bear the cost of creating and maintaining their workspace.

Let’s not even talk about the unending noise that disrupts meetings. Noise from neighbors, traffic, or generators not only disrupts calls but also prevents you from focusing on your tasks. 

Furthermore, a poorly organized workspace can lead to health issues like back pain or eye strain, which can reduce productivity over time. Many freelancers work from couches or beds, which, while convenient, are not conducive to long hours of focused work.

Affordable Solutions:

• Invest in affordable ergonomics: Purchase affordable ergonomic chairs or lumbar support cushions. Brands like Konga and Jumia often have budget-friendly options.
• Use noise-canceling solutions: Noise-canceling headphones, such as those from Oraimo or Anker, are affordable and effective for blocking distractions.
• Create a portable workspace: Use folding tables and portable desks that can be set up anywhere in the house.
• Decorate on a budget: Add plants or natural lighting to your workspace for a refreshing, affordable aesthetic. Simple touches like these can boost productivity.
• Co-working options: When working from home isn’t feasible, look into shared workspaces like CafeOne workstations that offer day passes or hourly plans at reasonable rates.

6. Managing distractions and time effectively

Distractions are a universal challenge for remote workers, but Nigerian freelancers face unique scenarios such as interruptions from family members who may not fully understand the demands of remote work. 

A typical example would be having meetings while your mother or family member is calling you to wash plates or do some household chores. All of this derails your productivity which may in turn affect work. 

A study by RescueTime found that remote workers spend only 2 hours and 48 minutes on productive tasks daily. For Nigerian freelancers, balancing household responsibilities with professional demands can be particularly difficult when working from home with family members around.

Affordable Solutions:

• Use productivity apps: Tools like Notion and Trello help track tasks and organize schedules. Free versions of these tools can suffice. 
• Set boundaries: Clearly communicate your work hours to family or housemates to minimize interruptions.
• Adopt time-blocking techniques: Dedicate specific hours to tasks and leisure. Free apps like Clockify can help implement this effectively.
• Work in distraction-free zones: If your house is too chaotic, consider working from a work station.
• Reward yourself for productivity: Celebrate small wins to stay motivated. This could be as simple as a snack break after completing a major task.

7. Limited professional development opportunities

Many training programs are hosted by international organizations and priced in dollars, making them inaccessible to freelancers in Nigeria. Moreover, the absence of professional networks in smaller towns or cities further isolates freelancers, limiting their exposure to new trends and opportunities.

Affordable Solutions:

• Enroll in free courses: Platforms like Learn, HubSpot Academy, and Google Digital Skills for Africa offer free courses for professionals.
• Participate in online communities: Join LinkedIn groups or Slack channels that focus on your industry. These groups often share free resources.
• Attend local webinars: Nigerian organizations like SkillNG regularly host free or affordable training sessions tailored to freelancers.
• Utilize open-source learning: Use YouTube or Medium to learn new skills from experts without spending a dime.
• Seek mentors: Reach out to seasoned freelancers via LinkedIn or local meetups for guidance. Many are willing to offer advice for free or in exchange for small contributions.

8. Isolation and Loneliness

Remote work often means working alone for extended periods, which can lead to feelings of isolation and loneliness. Freelancers in Nigeria, particularly those transitioning from traditional office settings, may struggle to adjust to this new work structure. Studies show that loneliness is linked to a 12% drop in productivity, according to research by Buffer’s State of Remote Work report.

The lack of social interaction can also negatively impact your mental health, leading to stress, burnout, and even depression. Networking and collaboration opportunities are more difficult to come by in a remote environment, which may leave you feeling disconnected from industry trends and peers.

Affordable Solutions:

• Join Online Communities: Platforms like LinkedIn, Slack, or local WhatsApp groups connect freelancers with peers in similar fields.
• Attend Local Meetups: Participate in industry events, freelancer hubs, or networking groups to interact with like-minded professionals.
• Collaborate on Projects: Partner with other freelancers to tackle larger projects and share insights. This fosters camaraderie and builds professional relationships.
• Create a Work Buddy System: Pair up with another freelancer to exchange feedback, track goals, and provide mutual accountability.
• Take Breaks to Socialize: Schedule time to catch up with family or friends in your local area to maintain a sense of balance and connection.

9. Difficulty Building Trust with Clients

Building trust with clients is one of the toughest challenges for freelancers, especially in Nigeria, where scammers have tarnished the reputation of online workers. 

Many international clients approach Nigerian freelancers with skepticism, asking for unnecessary proof of work or refusing to pay until the work is delivered. This distrust can be exhausting, leading to lower pay or outright rejections from potential clients.

Additionally, cultural and communication differences may worsen misunderstandings. International clients may struggle to understand the local realities freelancers face, such as poor power supply or internet outages. 

In the words of a wise man, “If they explain Nigeria to you and you understand it, they did not explain it well.” These factors can lead to perceived unreliability, even when freelancers are doing their best to deliver high-quality work.

Moreover, many freelancers in Nigeria work independently, without the backing of an agency or professional organization that could vouch for their credibility. A freelancer’s online presence—be it a LinkedIn profile, portfolio website, or client testimonials—can either boost or undermine their chances of securing work.

Affordable Solutions:

• Build a strong online presence: Create a polished LinkedIn profile and use portfolio platforms like Behance or Dribbble to showcase your best work. These are free and accessible tools that enhance credibility.
• Use freelance platforms: Platforms like Expaat have review systems that help freelancers build trust with clients over time.
• Request testimonials: Ask satisfied clients for testimonials and display these prominently on your website or profiles. Even a single testimonial can go a long way in reassuring potential clients.
• Communicate proactively: Keep clients updated on progress, share detailed reports, and explain any delays clearly to build confidence.
• Offer small trial projects: For new clients, offer to start with a small, low-risk task. This helps prove your reliability and expertise without the client committing to a large project upfront.

10. Inconsistent work opportunities

Unlike full-time employment, freelancing offers no guaranteed income, which makes financial planning challenging. This inconsistency is worsened by factors like fluctuating demand for certain skills or competition from global freelancers.

For many freelancers, the problem is compounded by a lack of access to well-paying clients. While platforms like Expaat provide opportunities, the high volume of freelancers on these sites means intense competition, often leading to price wars and underpaid gigs. 

Additionally, local opportunities may be limited by businesses that undervalue freelance work or prefer traditional full-time hires.

This uncertainty can be particularly stressful for freelancers who rely solely on remote work as their main source of income. This forces them to juggle multiple platforms, skill sets, and industries to ensure a steady flow of projects.

Affordable Solutions:

• Diversify income streams: Offer services in different niches or related fields. For instance, a content writer could expand into SEO consulting or social media management.
• Build long-term relationships: Focus on retaining existing clients through quality work and excellent communication. Regular clients reduce the need to constantly find new opportunities.
• Use multiple platforms: Don't rely on a single freelancing platform. Sign up on various platforms like Expaat to access more opportunities. 
• Create passive income streams: Develop products like eBooks, templates, or online courses that can generate recurring income with minimal effort. 
• Upskill Regularly: Learn high-demand skills like UX design, blockchain development, or advanced digital marketing to stay competitive. Websites like Learn often have discounts and free courses tailored to these areas.

Conclusion

Working remotely in Nigeria and earning in USD can be very rewarding. However, there are lots of hurdles you must pass. Recognizing these problems is the first step toward finding a solution that works for you.

With the solutions outlined in this post, you can address common pain points and create a stable, thriving work environment for you and your clients.

To reduce your search of finding remote jobs, sign up on Expaat and be connected to foreign clients hiring African freelancers.