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Top 4 Social Media Marketing Secrets To Grow Your Business

social media marketing strategy

Social Media Marketing Strategy

  • What is social media marketing?

  • Why Is Social Media Marketing So Powerful?

  • Best Social Media Platforms

  • Social Media Marketing Statistics

  • Pros and Cons of Social Media Marketing

  • Social Media Marketing Strategies

  • The Four Secret Sauces To Your Business Growth

1) Define your goals

2) Research your audience

3) Create compelling content

4) Analyze your results

Because social media marketing isn’t one-size-fits-all, this guide aims to give you the best marketing strategy that fits your needs and goals, regardless of your business’ life cycle or size. 


Whether you’re looking to grow your brand awareness, drive new customers to your site or sell products, these tips will assist you in starting a social media marketing campaign to help you get started with social media marketing the right way. 


Let’s jump right in!

What is social media marketing?

Social media marketing is a way to promote your business on social media. With the growth of social media, many companies have used it to grow their businesses and increase sales. 


You can sell using various methods through social media, including content marketing, SEO optimization, advertising, and more. In recent years, the most effective social media marketing has included: 


  • Coca-Cola’s Polar Bear contest for Super Bowl 50.

  • Oreo’s #DunkInTheDark campaign during a power outage during Super Bowl XLVII.

  • When LEGO tweeted that they were running out of bricks in January 2014, they had 200K new followers by the end of the day. 

  • If you want to know how social media marketers think, check out Gary Vaynerchuk’s keynote address at South by Southwest Interactive 2015. 

To be a successful social media marketer, you must understand how people use these platforms and what makes them tick.


Why Is Social Media Marketing So Powerful?

The usage of social media marketing to reach your target audiences can help your business develop faster. People spend more time on social media than any other form of media, and 80% of users connect with businesses they follow on social channels. 


This makes it the perfect place to promote your brand and find new customers, whether you have a large or small business. You can use a few strategies to engage your audience and grow your business.


Best Social Media Platforms

The most widely used social media network is Facebook. with over 1 billion users. It’s also the best social media marketing platform for businesses to leverage, providing advertising tools and many new potential customers.

Facebook ads are available on mobile devices and desktop computers. Other social media platforms include Instagram, Twitter, LinkedIn, Pinterest, and YouTube. 


The secret to a great social media marketing campaign is understanding your customer base and what they want from experience. Identifying your target market will aid you in creating communications that appeal to them.


Choose which social media platform(s) you will use wisely; each has its pros and cons, so select one or two platforms that will work best for your business goals.


Social Media Marketing Statistics

A company can effectively advertise using social media. Here are some numbers to get you excited about social media:


  • 66% of marketers agree that content marketing is the most effective form of marketing. 

  • 70% of social media marketers believe it’s important or very important for their business. 

  • 99% of marketers surveyed said they manage social media channels. 

There are numerous strategies to market your business with social media, and we’ve compiled the best ones here so you can get started immediately. 


Use these for campaigns for successful social media marketing and reap all benefits!


Pros and Cons of Social Media Marketing

Social media marketing can be an excellent tool for promoting your company. You can create a social media campaign and share it on social media platforms. 


And it’s also one of the most cost-effective ways for companies to promote themselves. It doesn’t matter if you’re starting or have been in business for a while; you need to take advantage of the benefits of social media marketing. 


There are many opportunities to get your message out and grow your business. One of the best marketing strategies in business is using social media efficiently. 


The only problem is that there are too many options when deciding which strategy would work best for your company or brand. 


Social Media Marketing Strategies

There are four types of social media marketing strategies that you could use: organic posts, advertising on Twitter or Facebook ads, sponsored content, and videos/animation.


Organic posts are the most popular social media marketing strategy. This is when you post content on your social media channels and use organic reach to share it with your followers. 


Organic posts will usually go into someone’s feed without them having to search for it, but this is only sometimes the case with other strategies. For example, if you run a paid ad campaign, people would have to click on the advertisement for it to appear in their feed. 


Campaigns on social media are a terrific way to promote a business with social media. They can be used to update clients on new goods or services, create brand awareness, improve customer service by addressing complaints quickly, and encourage engagement through fun contests.


The best social media campaigns are often created through collaboration between an agency (specializing in branding) and digital marketers (specializing in advertising). 


The process typically starts with the agency conducting market research using surveys, focus groups, interviews, or polls. After they’ve gathered information from potential customers, the agency will create a detailed plan based on their findings.


When developing this plan, they’ll also need to remember how much time and money they want to spend. From there, the digital marketer executes the campaign and creates promotional materials such as advertisements and articles published online using social media platforms like Facebook or LinkedIn.


The Four Secret Sauces To Your Business Growth


1) Define your goals

For your four social media marketing strategies to succeed, you must first define your goals. I suggest you list what you want your social media campaign to achieve and then set a timeframe for when you would like those goals achieved.


You can create a step-by-step plan outlining all the details necessary to help you meet these deadlines. If something is missing from this plan or if any parts of it need to be clarified, feel free to get in touch with an expert in the field who can help you!


2) Research your audience

Social media marketing is a strategy that uses social media platforms like Facebook, LinkedIn and Instagram to promote your business. These platforms allow you to easily engage with potential customers through content like posts, images, videos and infographics. 


The most popular ways of promoting your business on social media include running a social media campaign, being a social marketer or creating the best social media campaigns.


To run a successful social media campaign, research your audience by identifying their interests and demographics to tailor the content accordingly. In addition to developing strategies for each platform, it’s important to regularly analyze data from those strategies to identify what’s working best. 


A social marketer usually uses tools such as Hootsuite and Buffer (or other social media management tools) to schedule posts simultaneously across multiple channels.


3) Create compelling content

Create compelling content. One of the best ways for social marketers to promote a business is through compelling content.


This can take many forms, from infographics to videos or live streams. The key is to produce content that people are interested in and will share with others.


Also, post regularly so your followers know when to expect your next great piece of content.


4) Analyze your results

Analyze your results. After creating a social media campaign, it’s important to analyze the success and impact of the campaign. 


Determine what worked, what didn’t work and how you can better your next marketing campaign for social media. This will enable you to maximize your investment.


Investment in social media marketing. As with any advertising campaign, knowing where your return on investment is coming from is key. In addition to analyzing whether or not your campaign has been successful, consider its overall effectiveness when looking at ROI and deciding if it was worth the cost.


Final thoughts

Social media marketing is not a one-time event. It’s a strategy that, while it does cost time and work, is well worth the investment. 


The most successful social media marketers have a social media campaign plan that they follow regularly. 

This ensures that they’re always posting new content and maximizing the return on their efforts. Social media scheduling tools are also very helpful in ensuring your posts are scheduled in advance and that you remember them.

Hire the best of African creative, writing and tech experts where experience is our forte.

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