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SEO Checklist: Biggest SEO Mistakes To Avoid In 2023

seo mistakes to avoid

Key Takeaways


  • Having a non-mobile-friendly website is one of the biggest SEO mistakes you can make. 

  • Structured data helps search engine crawlers understand your website. 

  • Page speed is an often overlooked element of SEO. 

  • Duplicate content is one of the most common SEO mistakes you can make, so avoid plagiarism. 

  • Voice search is becoming increasingly popular, allowing for better optimization for voice. 

  • Internal linking is integral to driving website traffic and should be utilized. 

  • Short content doesn’t have any value for your audience. 

  • Researching the latest SEO trends and techniques is important to stay ahead of the competition.


Table of Contents


  • Mistake #1: Not Having a Mobile-Friendly Website
  • Mistake #2: Ignoring Structured Data
  • Mistake #3: Ignoring Page Speed
  • Mistake #4: Duplicate Content
  • Mistake #5: Not Optimizing for Voice Search
  • Mistake #6: Not Utilizing Internal Links
  • Mistake #7: Not Investing in Quality Content

SEO stands for Search Engine Optimization. 


It is a set of strategies and tactics used to increase the number of website visitors by obtaining higher-ranking placements on search engine result pages. 


SEO helps businesses drive more traffic to their site, increasing their visibility on the web and reaching potential customers who would otherwise be difficult or impossible to find. 


SEO helps businesses understand how users interact with their sites and increase conversions.


The importance of SEO must be recognized in today’s digital age, as most people rely heavily on search engines like Google when looking for information or services online. 


By optimizing your website content, links, titles, and other elements related to your business’s web presence, you can make sure that your website appears higher in search engine rankings when relevant keywords are used. 


You can get more organic traffic from potential customers searching for similar products or services. 


As a result, this will help you build a successful online presence that can bring in larger revenue over time.


Let’s get started.

Mistake #1: Not Having a Mobile-Friendly Website

Not Having a mobile-friendly website is one of the biggest SEO mistakes in 2023. 

Search engines like Google now prioritize websites with mobile optimization, which will only become increasingly important. 

Recently, mobile search has exceeded desktop search in popularity.

It continues to climb in popularity, so if your site isn’t optimized for mobile users, you could miss out on valuable traffic and potential customers.

Mobile optimization doesn’t just mean ensuring your website looks good on a smaller screen; it also means ensuring all its features work correctly when accessed from different devices. 

This includes everything from navigation menus and buttons to images and videos. 

Site speed is important in how well your website performs on mobile devices.

They may abandon up before they can access your content or items if it takes too long to load or navigate.

Optimizing for desktop and mobile is essential for anyone looking to maximize their online presence in 2023.

Mistake #2: Ignoring Structured Data

Structured data is code that can be added to a website’s HTML to help search engines and other automated systems better understand the content on a page. 

This can include everything from product information and pricing to article author, publication date, and more. 

Structured data helps search engine crawlers understand what your pages are about so they can serve them up in relevant searches. 

When you ignore structured data, you’re taking advantage of opportunities for your pages to be found and making it harder for users who find them via organic or paid search results.

Using structured data appropriately allows your website to appear as rich or featured snippets in SERPs (Search Engine Results Pages). 

Google has an array of specific types of content that are eligible for this treatment: articles, blog posts, products, recipes, and more. 

Having properly implemented schema markup that corresponds with a certain type of content makes it easier for the search engine algorithm to recognize when the page should be used in response to user queries.

Ignoring structured data means you miss out on these opportunities, which could lead to higher rankings and increased click-through rates from SERPs.

Mistake #3: Ignoring Page Speed

Page speed is an often overlooked element of SEO that can significantly impact your website’s ranking.

Not only does it affect the user experience and how quickly visitors can find what they’re looking for, but it also affects how search engines view your site. 

Pages with poor loading speeds will be ranked lower than those with faster loading times.

Slow pages may lead to higher bounce rates as visitors get bored waiting for the page to load and leave before viewing any content. 

It’s thus important to ensure that all pages are optimized for fast loading times. 

This can be done by compressing images and videos, reducing redirects, and removing unnecessary plugins or scripts from the page.

Without considerably raising server costs, a content delivery network (CDN) can help reduce website load times by distributing data from geographically dispersed servers.

Doing this will improve your site’s usability while helping you rank higher in search engines – essential in 2023 SEO success.

Mistake #4: Duplicate Content

Duplicate content is one of the most common SEO mistakes. 

It occurs when a website contains two or more versions of the same page with nearly identical content. 

This can happen unintentionally, for example, if pages have similar titles and descriptions, but it can also be done deliberately by webmasters who want to manipulate search engine rankings. 

The problem with duplicate content is that it needs to be clarified for search engines and dilutes the value of each page, making them less likely to rank high in search results. 

To avoid this mistake, ensure all your pages are unique and focus on providing valuable and informative content to users. 

You can also use canonical tags or 301 redirects to indicate which version of a page should be indexed by search engines.

Mistake #5: Not Optimizing for Voice Search

Voice search is becoming increasingly popular and is expected to account for 50% of all searches by 2021. 

Therefore, it’s important to optimize your content for voice search, which means creating content that is more conversational and easy to understand.

Natural language and long-tail keywords will help you appear in voice search results. 

Consider adding structured data markup on your website, such as schema or rich snippets. 

Doing so will allow your content to be better understood by the search engine algorithms, thereby increasing your chances of appearing in the top results when someone makes a voice query.

Ensure you have an FAQ page on each website page. 

This type of content has become increasingly important since it’s unclouded out loud when someone makes a voice query related topic at hand. 

Writing effective FAQ pages can help you rank higher for certain keywords related to your product/service offerings by providing detailed answers about them in a way that’s easily understood by humans and machines alike.

Mistake #6: Not Utilizing Internal Links

Internal is an entrant part of driving website traffic and should be noticed. 

Without internal linking, it can be difficult for search engine bots to crawl a website and discover new pages or content.

 Internal linking also helps visitors navigate the website and find relevant information quickly. 

When creating internal links, use descriptive anchor text that accurately describes the linked page.

This will improve user experience as well as help boost SEO rankings

It’s important to link only a few pages to one another as this may penalize search engine rankings. 

Instead, create a few targeted internal links on each page that direct readers to other helpful pages on the site, such as product descriptions, blog posts, or contact forms. 

By properly utilizing internal links, you can ensure better visibility in SERPs and improved user experience on your website in 2023.

Mistake #7: Not Investing in Quality Content

Creating content that is too short or doesn’t contain any value to your audience can be a huge mistake. 

Quality content should always include relevant information, thought-provoking insights and data. 

Quality content should also be well structured, with clear headings and paragraph breaks. 

Quality content should be search engine optimized so that it shows up in search engine results pages (SERPs).

SEO optimization includes using targeted keywords, optimizing page titles and meta descriptions, linking to other relevant pages on the site, and more. 

Investing in quality content can take time but is essential for improving the visibility of your website in SERPs. 

Good content should have a call to action that encourages readers to share or take further action related to what they have just read. 

By investing in quality content now, you will reap the rewards later as users continue to engage with your website over time.


Researching the latest SEO trends and techniques is important to stay ahead of the competition. 

Conducting regular technical audits, optimizing content for the right keywords, and ensuring a secure website are all essential steps to help you avoid making major SEO mistakes. 

It’s equally important to pay attention to your backlink profile and ensure that all incoming links come from reputable sources.

To ensure your site complies with Google’s best practices, consider using a tool like Google Search Console or Screaming Frog to thoroughly analyze your website’s performance. 

Finally, increasing organic visibility by creating quality content that readers enjoy can help establish an online presence and attract more visitors. 

By staying on top of the latest SEO strategies and utilizing them properly, you can optimize your website for maximum visibility in 2023.

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