Quick Guide: How Expaat Helped Businesses Build Trust Online

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Background

Expaat is a digital marketplace where you can employ top African talent to support the development of your small enterprises’ online presence.

Expaat has worked with businesses in various industries, including healthcare, finance, and technology. 

Expaat’s team of experts has extensive experience in digital marketing. 

It has helped businesses of all sizes achieve their marketing goals.

Problem Phase 

Many small-scale businesses in Africa need help to build online trust with their audience. 

Customers often need help to engage with unfamiliar brands, and competition is high in many industries. 

Trust is necessary for businesses to attract new customers and retain existing ones, which can impact their bottom line.

Strategy

Expaat’s strategy for building trust online is centred around understanding the target audience, being transparent, providing accurate information, and being responsive to customer needs.

The agency works closely with each client to tailor its approach to their needs and goals.

Understanding the Target Audience

Expaat begins by conducting extensive research to understand the target audience’s needs, interests, and pain points. 

This information is used to develop a tailored marketing strategy that resonates with the audience and establishes the business as a trusted authority in the industry.

Being Transparent

Transparency is a critical component of building trust online. 

Expaat works with its clients to ensure they are open and honest about their business practices, including pricing, policies, and procedures. 

By being transparent, businesses can establish trust with their audience and demonstrate their commitment to providing a high level of service.

Providing Accurate Information

Providing accurate information is another critical element of building trust online. 

Expaat works with its clients to ensure its website copy, product descriptions, and marketing materials are accurate and trustworthy. 

This helps to establish the business as a reliable source of information and builds trust with potential customers.

Being Responsive

Being responsive to customer needs is essential for building trust online. 

Expaat works with its clients to ensure they can answer customer inquiries promptly and provide helpful and informative responses. 

This demonstrates the business’s commitment to providing excellent customer service and builds trust with potential customers.

Using Social Proof

Social proof is a powerful tool for building trust online. 

Expaat works with its clients to collect and showcase customer reviews, testimonials, and case studies demonstrating its products’ or services’ effectiveness and reliability. 

By showcasing social proof, businesses can establish trust with potential customers and demonstrate their commitment to providing a high level of service.

Establishing Expertise

Establishing expertise in the industry is another critical element of building trust online. 

Expaat works with its clients to create high-quality content that provides helpful tips and resources to potential customers. 

By establishing their expertise, businesses can attract potential customers to their websites and build trust with their audience.

Monitoring and Adapting

Building trust online requires constant monitoring and adapting to the audience’s changing needs. 

Monitoring website statistics, social media activity, and consumer feedback helps Expaat and its clients identify areas for improvement and make the required changes to the marketing strategy.

Real-Life Experience From One of our Clients: Xyz Company

XYZ Company is a small-scale business.

The healthcare industry provides medical supplies to hospitals and clinics across Africa. 

The company needed help to build trust with its audience. 

Many potential customers needed to be more open to engaging with a new and unfamiliar brand.

XYZ Company approached Expaat to help establish a strong online presence and build trust with its audience. 

Expaat worked closely with XYZ Company to develop a tailored marketing strategy addressing their target audience’s needs and pain points.

Understanding the Target Audience

Expaat conducted extensive research to understand the needs and pain points of XYZ Company’s target audience. 

The agency identified several key concerns, including the quality and reliability of medical supplies, timely delivery, and competitive pricing.

Expaat used this information to develop a marketing strategy that addressed these concerns and established XYZ Company as a trusted authority in the healthcare industry.

Being Transparent

Expaat worked with XYZ Company to ensure transparency about their business practices, including pricing, policies, and procedures. 

This included creating a detailed pricing list on their website and providing clear information about their shipping and return policies. 

By being transparent, XYZ Company established trust with potential customers. 

It demonstrated their commitment to providing a high level of service.

Providing Accurate Information

Expaat worked with XYZ Company to ensure their website copy and product descriptions were accurate and trustworthy. 

This included providing detailed information about the quality and reliability of their medical supplies and ensuring that product specifications were up-to-date and accurate. 

By providing accurate information, XYZ Company established itself as a reliable source of information and built trust with potential customers.

Being Responsive

Expaat worked with XYZ Company to ensure they were responsive to customer needs.

This included responding promptly to customer inquiries and providing helpful and informative responses. 

By being responsive, XYZ Company demonstrated their commitment to providing excellent customer service and building trust with potential customers.

Using Social Proof

Expaat worked with XYZ Company to collect and showcase customer reviews, testimonials, and case studies that demonstrated the effectiveness and reliability of their medical supplies. 

By showcasing social proof, XYZ Company established trust with potential customers. It demonstrated their commitment to providing a high level of service.

Establishing Expertise

Expaat worked with XYZ Company to create high-quality content that provided helpful tips and resources to potential customers. 

This included creating blog posts that addressed common concerns and questions in the healthcare industry and providing informative product guides. 

By establishing its expertise, XYZ Company was able to attract potential customers to its website and build trust with its audience.

Monitoring and Adapting

To identify areas for improvement and make the required changes to the marketing strategy, Expaat closely analyzed website analytics, social media participation, and consumer feedback.

This involved evaluating various marketing channels to find the most successful ones for contacting their target demographic and routinely updating the website’s content and product descriptions.

The Results

Expaat’s strategy for building trust online delivered impressive results for XYZ Company.

Within six months of implementing the marketing strategy, XYZ Company saw a significant increase in website traffic, social media engagement, and sales. 

The XYZ Business was able to develop a committed customer base and expand its business by earning the trust of its audience.

Conclusion

Building trust online is critical for businesses in Africa, particularly for small businesses just starting. 

Expaat’s comprehensive approach to building trust online has delivered impressive results for businesses in various industries. 

By understanding the target audience, being transparent, providing accurate information, being responsive to customer needs, using social proof, establishing expertise, and monitoring and adapting, businesses can establish trust with their audience and grow their business.