Expaat

Marketing & Sales

use chat gpt

Everything You Need To Know: Chat GPT For Business Growth

Everything You Need To Know: Chat GPT For Business Growth Key Takeaways Chat GPT is an AI-powered chatbot that uses natural language processing (NLP) to understand and respond to customer queries.  Chat GPT can improve the customer experience. by providing 24/7 support and assistance.  Chat GPT increases sales and revenue by providing personalized sales.  Chat …

Everything You Need To Know: Chat GPT For Business Growth Read More »

seo mistakes to avoid

SEO Checklist: Biggest SEO Mistakes To Avoid In 2023

SEO Checklist: Biggest SEO Mistakes To Avoid In 2023 Key Takeaways   Having a non-mobile-friendly website is one of the biggest SEO mistakes you can make.  Structured data helps search engine crawlers understand your website.  Page speed is an often overlooked element of SEO.  Duplicate content is one of the most common SEO mistakes you …

SEO Checklist: Biggest SEO Mistakes To Avoid In 2023 Read More »

content topic research

A Quick Guide Content Research: Actionable Steps To Master It

A Quick Guide Content Research: Actionable Steps To Master It Key Takeaways   Define your purpose and goals with a research strategy. Identifying the topics that the target audience will find interesting and relevant through keyword research tools. Narrow down results quickly and easily when content researching.  Leverage various sources for research, not just Google. …

A Quick Guide Content Research: Actionable Steps To Master It Read More »

page speed optimization

Quick Guide: 7 Ways To Optimize Page Speed In 2023

Quick Guide: 7 Ways To Optimize Page Speed In 2023 Key Takeaways  Optimizing images and leveraging browser caching is an effective method that helps decrease loading times.  Minification helps reduce page load time as browsers take less time to download files.  Content delivery networks (CDNs) effectively speed up the delivery of website content and static …

Quick Guide: 7 Ways To Optimize Page Speed In 2023 Read More »

digital marketing automation

7 Reasons to Automate Your Digital Marketing

7 Reasons to Automate Your Digital Marketing Key Takeaways Automation lets marketers focus on the most important tasks, frees up time, and saves costs. Marketers can track customer interactions with their campaigns to understand their effectiveness in generating more leads and sales. Automation enables marketers to focus on more strategic projects by freeing up time …

7 Reasons to Automate Your Digital Marketing Read More »

pitfalls in marketing strategies

14 Sure-fire Ways To Screw Up Your Marketing Strategy

14 Sure-fire Ways To Screw Up Your Marketing Strategy Key Takeaways  Identify and understand your target audience, competitors, and market space. Focus on more than one funnel and think long-term. Personalize your message and always put your customer’s benefits above all. Build a solid relationship with customers both offline and online. Plan everything; cost, approach, …

14 Sure-fire Ways To Screw Up Your Marketing Strategy Read More »

local lead generation business

A Complete Guide To Local Lead Generation For Small Businesses

A Complete Guide To Local Lead Generation For Small Businesses   Key Takeaways Website optimization for local SEO. Adding your business to Google Maps listing to increase your visibility in local search results. Local businesses can use social media as a powerful tool to connect with local customers. Use localized targeted ads on Google AdWords …

A Complete Guide To Local Lead Generation For Small Businesses Read More »

paid advertising on instagram

How to Advertise on Instagram: A Thorough Step Guide 2023

How to Advertise on Instagram: A Thorough Step Guide 2023 Key Takeaways Instagram has over 1 billion monthly active users, providing plenty of potential customers for your business. You can also get free publicity by working with influencers. Use visually engaging content and relevant hashtags when placing ads. Have a marketing strategy specifically tailored for …

How to Advertise on Instagram: A Thorough Step Guide 2023 Read More »

a business should never outsource

8 Reasons Why You Should Never Outsource Your Marketing

8 Reasons Why You Should Never Outsource Your Marketing What a Business Should Never Outsource Understanding Your Business Losing Control of Your Brand Communication and Collaboration Cost and Budget Control Developing In-House Expertise Maintaining Consistency and Continuity Better Integration With Other Business Functions Cost Savings Outsourcing is a common practice in many businesses, but when …

8 Reasons Why You Should Never Outsource Your Marketing Read More »

google adwords vs facebook ads

Facebook Ads Vs Google Ads: Which Is the Better Choice

Facebook Ads Vs Google Ads: Which Is the Better Choice Google Adwords Vs Facebook Ads Background Of Facebook Ads Background Of Google Ads Target Audience Comparison Cost Comparison Measurement And Reporting Comparison Facebook Ads Vs Google Ads: Which Is Best Facebook Ads Vs Google Ads Pros And Cons How To Use Facebook Ads How To …

Facebook Ads Vs Google Ads: Which Is the Better Choice Read More »