Expaat

Marketing & Sales

page speed optimization

Quick Guide: 7 Ways To Optimize Page Speed In 2023

Quick Guide: 7 Ways To Optimize Page Speed In 2023 Key Takeaways  Optimizing images and leveraging browser caching is an effective method that helps decrease loading times.  Minification helps reduce page load time as browsers take less time to download files.  Content delivery networks (CDNs) effectively speed up the delivery of website content and static …

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digital marketing automation

7 Reasons to Automate Your Digital Marketing

7 Reasons to Automate Your Digital Marketing Key Takeaways Automation lets marketers focus on the most important tasks, frees up time, and saves costs. Marketers can track customer interactions with their campaigns to understand their effectiveness in generating more leads and sales. Automation enables marketers to focus on more strategic projects by freeing up time …

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pitfalls in marketing strategies

14 Sure-fire Ways To Screw Up Your Marketing Strategy

14 Sure-fire Ways To Screw Up Your Marketing Strategy Key Takeaways  Identify and understand your target audience, competitors, and market space. Focus on more than one funnel and think long-term. Personalize your message and always put your customer’s benefits above all. Build a solid relationship with customers both offline and online. Plan everything; cost, approach, …

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local lead generation business

A Complete Guide To Local Lead Generation For Small Businesses

A Complete Guide To Local Lead Generation For Small Businesses   Key Takeaways Website optimization for local SEO. Adding your business to Google Maps listing to increase your visibility in local search results. Local businesses can use social media as a powerful tool to connect with local customers. Use localized targeted ads on Google AdWords …

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paid advertising on instagram

How to Advertise on Instagram: A Thorough Step Guide 2023

How to Advertise on Instagram: A Thorough Step Guide 2023 Key Takeaways Instagram has over 1 billion monthly active users, providing plenty of potential customers for your business. You can also get free publicity by working with influencers. Use visually engaging content and relevant hashtags when placing ads. Have a marketing strategy specifically tailored for …

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a business should never outsource

8 Reasons Why You Should Never Outsource Your Marketing

8 Reasons Why You Should Never Outsource Your Marketing What a Business Should Never Outsource Understanding Your Business Losing Control of Your Brand Communication and Collaboration Cost and Budget Control Developing In-House Expertise Maintaining Consistency and Continuity Better Integration With Other Business Functions Cost Savings Outsourcing is a common practice in many businesses, but when …

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google adwords vs facebook ads

Facebook Ads Vs Google Ads: Which Is the Better Choice

Facebook Ads Vs Google Ads: Which Is the Better Choice Google Adwords Vs Facebook Ads Background Of Facebook Ads Background Of Google Ads Target Audience Comparison Cost Comparison Measurement And Reporting Comparison Facebook Ads Vs Google Ads: Which Is Best Facebook Ads Vs Google Ads Pros And Cons How To Use Facebook Ads How To …

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grow your business without ads

How to Grow Your Business Without Paying Pennies For Ads

How to Grow Your Business Without Paying Pennies For Ads Grow Your Business Without Ads Building A Strong Online Presence Networking And Collaborating Improving Customer Service Maximizing Word-of-mouth Marketing Can A Business Be Successful Without Advertising? How To Promote Your Local Business Where Can I Advertise My Business For Free? In today’s digital age, businesses …

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marketing plan for small business

The Ultimate Six-Step Marketing Plan For Small Businesses

Sample Of A Marketing Plan For Small Business Step 1: Defining Your Target  Step 2: Setting Marketing Goals Step 3: Conducting A Swot Analysis Step 4: Creating A Marketing Mix Step 5: Developing An Action Plan Step 6: Monitoring and Adjusting Your Plan If you’re a small business owner, developing a marketing plan is essential …

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seo for small business

Why Businesses Need SEO In 2023: A Complete Guide

Why Businesses Need SEO In 2023: A Complete Guide Why Seo Is Important For Small Businesses Seo Benefits For Every Business An Overview Of How Seo Works For Businesses Seo Mistakes To Avoid For Your Business Keeping Up With Seo Trends For Every Business   As the globe continues to evolve toward a digital landscape, …

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