7 Ways To Grow Your Business On Instagram: Practical Guide

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How to create an Instagram business account

 Creating an Instagram Business Account is a great way to start growing your Business. With an Instagram Business Account, you can advertise your Business to customers in Nigeria and beyond.

Creating an Instagram Business Account is easy. Here’s what you need to do:

1. download or open the Instagram app on your smart devices, log into your account, or sign up for a new one.

2. Once you’ve logged in, go to your profile and select the hamburger menu icon by clicking the page’s upper-right corner.

3. Click Settings and then select Switch to Professional Account.

4. Choose Business as your account type and fill out the necessary information.

5. Select Nigeria as your country and click Submit.

Once you’ve completed these steps, you’ll have successfully created an Instagram Business Account. From here, you can begin leveraging the platform to advertise your Business in Nigeria and beyond.

Pro tip: Post engaging content that speaks to your target audience, is the fastest way to growing your Business. 

The Key Elements To A Winning Instagram Strategy

As a small business owner, Instagram can be a formidable instrument to aid brand development, engage with customers, and promote your Business.

But before you can use Instagram to its fullest potential, you must create an effective strategy. Here are the key elements of how to create a winning Instagram strategy for your small Business:

• Create an Instagram account. Connect your account to Facebook and Twitter to share posts between the platforms.

• Plan content in advance so you’re posting regularly (daily is best). Share pictures of what inspires your products or services.

• Remember the captions! Share new items coming up or coming down soon in the shop.

• Ask followers questions like What colours do you like? Or What is your favourite place to go for dinner? Answer their questions as well as possible Promote special events like store openings, new product lines, etc. 

• Offer coupons through a partnership with one of the many coupon sites out there, Grow your Instagram business by following people who might be interested in what you offer.

7 Ways To Explosive Business Growth 

1) Utilize hashtags

Creating an Instagram account for your Business is a great way to advertise your Business in Nigeria and reach potential customers. 

Creating a winning Instagram strategy is important to maximize the use of Instagram presence and grow your Instagram business. Making good use of hashtags is one approach to achieve that.

Hashtags are one of the key ways to help your business reach more people on Instagram. Hashtags categorize content, so users can easily find content related to the hashtags they follow. 

When creating an Instagram post, use relevant hashtags related to the topic of your post. Users will find it quicker as a result of finding and viewing your content. 

Additionally, you can use more general hashtags like #NigeriaBusiness or #AdvertiseMyBusiness that are relevant to your industry and geographic location.

Make sure you research the hashtags you use before posting and make sure they are relevant to your Business. To maximize the effectiveness of your hashtag campaign, make sure you only use hashtags that are specific enough to reach relevant people but not too specific so that you won’t get any reach.

Additionally, consider adding popular hashtags related to your content to maximize the reach of your post. Using effective hashtags, you can increase your reach and engagement on Instagram and create a winning Instagram strategy for your Business. 

Leverage this powerful tool to get more exposure for your business in Nigeria and Africa.

2) Take advantage of Instagram Stories

With over 1 billion active users, it provides a vast audience to reach out to. Creating an Instagram account is a great way to start growing your Business. 

But just having an Instagram account isn’t enough; You must have a strategy to maximize your efforts and reach the most potential customers. 

One great feature of Instagram is Instagram Stories. Instagram stories allow you to create photos and videos that disappear after 24 hours, allowing you to post more often without clogging up your profile. 

This allows you to interact with your followers and create engaging content that stands out from the rest. You can also use it as a great way to advertise your Business, highlight offers and promotions, and share behind-the-scenes moments of your Business.

When creating content for Instagram Stories, make sure to keep it visually engaging and entertaining. Try experimenting with colours, fonts, GIFs, polls, and other interactive elements to make your stories stand out. 

Additionally, you can use various tools and techniques such as hashtags, user tagging, and geo-tagging to increase the reach of your posts and ensure they reach the right audience. 

By leveraging the power of Instagram Stories, you can create a winning strategy for growing your Business in Nigeria and abroad. With this approach, you can reach a larger audience, attract more customers, and grow your Instagram business faster.

3) Go live

One of the best method to increase your business presence on Instagram is live streaming. Since it allows your followers to engage directly with you in real time, you can use live streaming to showcase products and services, introduce new initiatives, or share valuable content with your followers.

Here are some ideas to help get going with live streaming:

Talk about upcoming events: Showing off what’s happening within your industry helps build engagement between like-minded people. 

Promote deals or giveaways(more on this later): You should always be bold in mentioning promotions, coupons, contests or anything else that’s going on with your company! Promotions encourage people who may be interested but have not been convinced to purchase. 

They also help build excitement among current customers by giving them something exciting (and free) to look forward to!

4) Post-behind-the-scenes content

sharing photos and videos of what’s happening in your office, at trade shows, or even just day-to-day operations; you can best explain to your followers who you are and what your company is all about. 

This will help build relationships with customers and give them more insight into how you do Business, which can lead to more trust and, eventually, more sales. 

Make sure to use captivating visuals in your posts. Focus on creating engaging captions and hashtags that resonate with your followers and will help draw in new ones.

It is best to utilize Stories as much as possible since they can help you reach a wider audience. Finally, remember to keep an eye on analytics to track your efforts’ success. 

By implementing these strategies and regularly posting behind-the-scenes content, you’ll be able to create a winning Instagram strategy for your Business in Nigeria.

Don’t hesitate to experiment with different ideas and approaches -You can uncover the ideal formula that suits you through trial and error!

5) Partner with micro-influencers

Micro-influencers have an engaged audience, often in niche areas that can be hard to reach through traditional advertising. Micro-influencers are the way to go if you want to reach your ideal business audience in Nigeria or abroad. Here’s how you can get started with micro-influencers:

•  Identify micro-influencers in Nigeria who are relevant to your industry and target audience. Follow them, like and comment on their posts, and research their audience to understand if they are a good fit for your brand.

•  Reach out to the micro-influencers you have identified and explain what your brand offers and how collaboration could be mutually beneficial.

• Work with the influencer to create content that fits their audience and promotes your Business in Nigeria. Make sure that it’s authentic and doesn’t feel overly promotional.

• Monitor the post’s performance to ensure it’s successful, and then use that as evidence to convince other micro-influencers to work with you.

By creating a successful Instagram strategy and partnering with micro-influencers, you will be able to grow your Instagram business and successfully advertise your brand in Nigeria.

6) Host a contest or giveaway

If you’re looking to create an Instagram account to advertise your Business in Nigeria, hosting One of the best approaches is to hold a contest or giveaway. To build a following and gain traction quickly. These campaigns are great for engaging with your audience and growing your Instagram business. 

To get started, decide what type of prize or offer you want to give away. Ensure that it is useful to your audience and will incentivize them to enter. 

Once you’ve chosen your prize, create a promotional post that clearly states the details of your contest or giveaway. Be sure to include a deadline for when entries must be submitted and how the winner will be chosen.

Next, promote your contest or giveaway. Post about it on other social media platforms, share it in relevant groups and ask influencers in your niche to help spread the word.

You can also pay for sponsored posts or ads on Instagram, which can help you reach a wider range audience and increase the number of entries.

Finally, once the contest is over, announce the winner. It helps create anticipation for future contests and giveaways. You can also use this as an opportunity to thank everyone who participated and give a shout-out to any influencers who helped spread the word.

By hosting a contest or giveaway on Instagram, you can quickly grow your following, attract more customers and generate brand awareness.

7) Leverage user-generated content

As the largest and most popular photo-sharing network, Instagram has quickly become an essential platform for businesses looking to grow their online presence and reach more customers.

However, more than creating an account and posting regular content will be required to grow your Instagram business in Nigeria. To drive engagement and expand your reach, you’ll need to develop a strategic plan that leverages user-generated content.

Content produced by customers of your product or service is known as user-generated content or UGC. It can include photos, videos, reviews, comments, or other content created by people who have used or interacted with your brand.

UGC is powerful because it’s genuine and authentic – it comes from real customers who have already had a positive experience with your brand. This kind of content is often more effective than traditional advertising as it carries a level of trust that can be hard to replicate through other marketing channels.

Using UGC can also help you build relationships with potential customers in Nigeria, as they’ll be able to relate to the content they’re seeing. 

Start by encouraging your existing customers to share their experiences with your brand on Instagram. Ask them to share photos of themselves using your product or service or participating in activities related to your Business.

Be sure to feature their photos and tag them in the posts. You can also share user reviews on your Instagram account, as these can help drive traffic and conversions.

To incentivize user-generated content, consider running competitions or giveaways where users can enter by sharing a photo or video related to your brand. This will not only generate more engagement but can also increase brand awareness and loyalty.

Final Thoughts

Creating a winning Instagram strategy for your Business in Nigeria or abroad doesn’t have to be difficult. You can build customer relationships by leveraging user-generated content and creating a more authentic connection with potential buyers. 

So get started today and see what a difference UGC can make for your Business.

Keep winning cheers.