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7 Steps To Becoming An Instagram Influencer in 2023

instagram influencers in nigeria

How To Become An Instagram Influencer In Nigeria

  • Meaning Of Being An Influencer Instagram

  • Why become An Influencer on Instagram

  • Choose Your Niche

  • Create a Consistent Aesthetic

  • Take High-Quality Photos

  • Use Popular Hashtags

  • Engage With Other Users

  • Offer Value To Your Followers

  • Collaborate With Other Influencers

Are you looking to become an Instagram influencer?


Instagram marketing can be a great way to make money and build a name for yourself in your field. 


With so many influencers on Instagram, it can take time to distinguish yourself from the crowd.


However, by following these seven steps, You’ll be on your way to being a successful Instagram influencer in no time.

Are you looking to become an Instagram influencer?

Instagram marketing can be a great way to make money and build a name for yourself in your field. 

With so many influencers on Instagram, it can take time to distinguish yourself from the crowd.

However, by following these seven steps, You’ll be on your way to being a successful Instagram influencer in no time.

Meaning Of Being An Influencer Instagram

Being an Instagram influencer is leveraging your social media platform to become an authoritative source of information, content, and even products and services related to your niche.

It’s becoming increasingly popular in countries like Nigeria, where more and more people are turning to Instagram for marketing purposes. 

You’ll be required to produce content that appeals to your target group and shares interesting stories and images on your feed as an influencer.

Use effective Instagram marketing techniques, optimize your content with keywords around popular trends, tag relevant brands, and schedule posts for maximum impact. 

By utilizing influencer marketing to its fullest potential, you can increase brand awareness and expand your reach by partnering with other influencers and brands.

Why become An Influencer on Instagram

Instagram is quickly becoming one of Nigeria’s most popular social media platforms. 

Being an influencer on Instagram can be a great way to make money or get your message out.

With Instagram Stories, you can entertainingly engage with your followers while optimizing content keywords around popular trends. 

With influencer marketing, you can connect with brands, promote their products through your posts, and get paid for them. 

Additionally, you can use Instagram for social media marketing by tagging relevant brands and scheduling posts. 

Becoming an Instagram influencer takes time and effort, but it can be a great way to make a living or have fun creating content.

Choose Your Niche

The first step toward becoming an Instagram influencer is deciding on a speciality.

It’s important to identify the topics or areas of interest you want to focus on and ensure they fit within your overall brand. 

Your niche includes food, fashion, beauty, travel, health and fitness, music, lifestyle, technology, and more. 

Once you have your niche in mind, you need to be sure that it resonates with your target audience.

When choosing a niche, it’s important to research the content trends on Instagram to know what content is popular and what content is performing well for other influencers.

Optimizing content keywords around popular trends will help you gain visibility on Instagram and ensure that your content reaches the right people. 

You can also use Instagram Stories and tag relevant brands to increase your reach and engagement further. 

It’s also important to note that the way people use Instagram in Nigeria differs from the rest of the world. 

So if you’re looking to become an influencer in Nigeria, you should focus on creating content tailored specifically to Nigerian audiences. 

Once you have identified your niche and started creating content, you can start working on creating a schedule for your posts. 

This will help you optimize your posts for maximum engagement and success. 

Additionally, consider investing in social media marketing tools and services to stay ahead of the game and optimize your influencer marketing campaigns.

Create a Consistent Aesthetic

A cohesive aesthetic( beauty) across your Instagram account is key to becoming an influencer. 

Think of it like creating a visual identity for your profile. The more cohesive and consistent the look, the more attractive and eye-catching it will be.

Instagram in Nigeria is all about being creative and standing out from the crowd.

This means you need to consider what vibe and aesthetic you want your profile to have and optimize your content with keywords around popular trends.

When crafting your posts, use Instagram stories to tell a story or a narrative that ties in with your theme.

Take high-quality photos (more on this later) and use popular hashtags relevant to your niche.

Schedule posts regularly to appear consistently in people’s feeds when sharing the content. 

By following these steps, you’ll be well on creating a cohesive aesthetic for your profile and becoming an Instagram influencer.

Take High-Quality Photos

When it comes to becoming an Instagram influencer, the quality of your content is key. 

High-quality photos will help you stand out from the crowd and make a good impression on your followers. 

Start by investing in a good camera and learning the basics of photography. 

It would be ideal if you also used some of Instagram’s numerous editing features and other photo-editing apps to ensure that your photos are aesthetically pleasing.

When taking photos, try to make sure they fit into your aesthetic and tell a story. 

Think about how you can capture moments that best represent your brand. You can also use Instagram stories to create engaging content.

Use keywords around popular trends in your captions and tags to increase engagement. 

Optimizing your content and tagging relevant brands can increase your visibility and attract more followers. 

The best action would be to utilize Instagram’s scheduling tools to automate postings and build momentum for your account. 

By taking high-quality photos, using keywords strategically, and scheduling posts, you will be one step closer to becoming an Instagram influencer in Nigeria. Good luck!

Use Popular hashtags

Hashtags are an important part of any Instagram influencer’s strategy. 

They can help you reach a wider audience and attract followers who are interested in your niche.

 Optimizing content keywords around popular trends and topics related to your niche is important when creating a hashtag strategy. 

This way, when someone searches for a specific topic or trend, your post is more likely to appear in the search results.

When using hashtags, be sure to tag relevant brands and influencers that are connected to your niche.

This can boost your visibility, as those brands and influencers may repost your content on their social media accounts. 

Additionally, when you use hashtags related to popular topics and trends, you increase the chances of others seeing and engaging with your posts.

Pro tip: you should also schedule posts so that your content is visible when most people are active on Instagram.

 For example, the most popular times for Instagram usage in Nigeria are 11 am and 9 pm. 

By scheduling posts at these times, you will maximize the exposure of your posts to potential followers.

Overall, using popular hashtags is a great way to increase your posts’ reach and connect with potential followers who may be interested in what you offer.


Optimizing content keywords, tagging relevant brands and influencers, and scheduling posts accordingly ensures that your content reaches its target audience and leads to more followers and engagement.

Engage With Other Users

Engaging with other users on Instagram is one of the key elements of becoming an influencer. 

It’s how you build relationships, create relationships and ultimately grow your following.

It would help if you started by interacting with people in your niche. 

Follow them, like their posts, comment on them and even post stories or share their content.

This will not only help you to build relationships, but it will also help to build your profile.

It would be beneficial if you also looked for approaches to increase your visibility on the platform.

For example, you could use Instagram Stories to showcase a behind-the-scenes look at your life, engage with customers, and answer questions from followers. 

Additionally, you can use Instagram marketing to optimize your content and increase engagement by using keywords around popular trends or topics. 

You can also tag relevant brands and schedule posts in advance to ensure your content reaches the right audience. 

By engaging with other users, you can create a loyal following and increase the visibility of your profile in Nigeria and around the world. 

Building relationships with other influencers can help you gain visibility and collaborate on projects. 

This is a great way to use influencer marketing and expand your reach through social media marketing.

Offer Value To Your Followers

As an Instagram influencer, it’s important to offer value to your followers.

You can do this by creating content that is relevant to their interests, responding to their comments, 

and engaging with them regularly. 

To create value content, focus on optimizing content keywords around popular trends.

For example, if you are an Instagram influencer in Nigeria, use hashtags such as #Nigeria, #NigerianInfluencer, and #InstagramInNigeria. 

You can also use Instagram stories to share behind-the-scenes footage and updates that your followers may find interesting. 

Additionally, consider tagging relevant brands or businesses in your posts. This will help increase your visibility and bring more people to your page.

Also, consider scheduling posts in advance, so your content stays consistent and up-to-date. 

Moreover, social media and influencer marketing are powerful tools that can help you increase engagement and gain more followers.

Reach out to brands and collaborate with them to promote their products and services while giving yourself an extra source of income. 

Finally, ensure fun while creating content for your followers – creativity and authenticity are essential ingredients for successful influencers!

Collaborate With Other Influencers

One of the best strategies to increase your Instagram presence is to work with other influencers.

It allows you to tap into a larger network of followers and create new opportunities for yourself. 

When working with other influencers, there are a few important considerations to bear in mind:

1) Look for Influencers in Your Niche: To make the most out of collaborations, look for influencers in the same niche as you.

This way, you’ll be sure to attract more followers interested in the same content you are. 

2) Reach Out to Influencers: If you’ve found an influencer in your niche, reach out and ask them if they would like to collaborate.

When you reach out, provide them with details about what kind of collaboration you have in mind and how it would benefit both of you.

3) Take Advantage of Instagram Stories: Instagram Stories is one of the best platforms for collaborations. 

You can use it to showcase your brand and even promote products from other influencers. You can also use it to feature joint videos or promote each other’s accounts.

4) Tag Relevant Brands: Another great way to collaborate is to tag relevant brands in your posts or stories. 

This is especially useful if you’re trying to reach out to brands interested in influencer marketing.

5) Optimize Content Around Popular Trends: Utilize popular trends and keywords in your posts to optimize your content and increase its visibility.


This will help ensure you reach more potential followers and gain attention from brands and influencers in your niche.

6) Schedule Posts: Once you plan collaborations, scheduling posts will help ensure that they are seen by the largest audience possible. 

This also allows you to plan and ensure your content is consistent and optimized.

By following these tips, you can make the most out of collaborations with other influencers on Instagram and grow your presence significantly. 

Whether based in Nigeria or elsewhere, utilizing the above strategies and forming collaborations are essential for becoming a successful Instagram influencer.

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Also, share your thoughts on this post in the comment section below.

Keep winning. Cheers.


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